Clients : Case Studies
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Case StudyNew Zealand Biotech Firm Is Successfully Launched in U.S.Keratec, a New Zealand-based biotechnology company, is developing products from the natural keratin derived from wool.The company wanted to officially launch its product line in the States at SupplySide West, a key biotechnology trade show. Although the New Zealand media had covered the company and its keratin products, Keratec was virtually unknown to the U.S. media. TacticsThe international team of Communications Plus and New Zealand-based Flourish Communication:
Results Keratec spokespeople interviewed with representatives of every major media outlet that attended the show. The company got favorable coverage in a wide variety of publications, including:
Impact The company received many business and consumer inquiries that were the direct result of the publicity. “I worked on this multinational biotech product launch with Kay. I found her to be extremely thorough, patient, with a great eye for detail and the ability to get to the heart of the matter. Her media coaching skills are excellent, and she is a tenacious advocate for clients when representing them to the media. Her media work has had long-term benefit, with the ripples of her efforts creating ongoing value long after the campaign was complete. She is an excellent lead generator. Clients were reassured and encouraged by her confident yet supportive approach.” —Christine Moore, Flourish Communication, New Zealand If you have any questions or comments about this website, please contact webmaster@communicationsplus.net
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