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PR and writing services to generate sales leads
Communications Plus offers the full range of PR, writing and communications services, including:
Strategic positioning & messaging...
Describing what makes you different, what you want people to know about you
Writing...
Presenting your messages in a clear, concise and compelling way
Writing everything from news releases, feature stories and newsletters to corporate profiles, presentations and web content
Media and analyst relations...
Influencing the influencers
Identifying the "right" editors and analysts
Approaching them the way they want to be approached
Developing and pitching story ideas
Developing and placing articles
Tracking editorial calendars
Arranging and monitoring media interviews
Company and product launches...
Spreading the word about what’s new
Preparing materials, including releases, backgrounders and presentations
Briefing the references (beta testers, sales people)
Arranging interviews with editors and analysts
Web site development...
Developing effective web content
Submitting to search engines
Product reviews...
Getting that third-party endorsement
Arranging and monitoring reviews
Developing reviewers’ guides
Trade show support...
Getting one-on-one face time with editors and analysts
Arranging interviews
Providing on-site support
Media interview training...
Assuring maximum value from every interview opportunity
Reviewing interview techniques
Identifying possible questions
Doing mock interviews
Speeches & presentations...
Developing the visual and verbal story
Identifying and pitching speaking opportunities
Developing presentations
Doing presentation training
Secondary market research...
Better understanding where you stand
Doing internal and external audits
Analyzing the competition’s publicity and web sites
Communications measurement & evaluation...
Helping assure high ROI on the PR investment
Tracking publicity / communications results
Analyzing effectiveness
Making recommendations for improvement
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"Kay has consistently excelled in capturing the essence of our ideas in all types of marketing pieces."
Chuck Roedel
Vice President, Xbridge Systems
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