Shameless Self -Promotion: Memjet Launch Wins PR Award

I'm delighted to announce that I have won two professional awards for the Memjet technology launch.  
 
Memjet promises to revolutionize color printing, making fast (60ppm), high-quality printing possible at a breakthrough price/performance. (Note the sound bite.) 
 
Memjet has several things going for it. An impressive technology backed by more than 1,600 U.S. patents. Industry analysts who are enthusiastic about the announcement. And a management team of experienced printer veterans, many of whom came from HP. 
 
However, there were challenges. Time was short; I was brought in just three weeks before the launch. The company was virtually unknown; it didn't even have a website. It was a technology, not a product announcement, which is always less credible especially around veterans of "vaporware" claims. And the announcement was taking place at an inkjet conference in Prague, Czechoslovakia, meaning that the spokespeople were not available during normal U.S. business hours. 
 
I did the standard PR activities, writing the news release, handling media contact and the like. The rest, as they say, is history. We got favorable coverage in Business Week, Investor's Business Daily, The Economist, Scientific American, PC Magazine, PC World and a host of other publications, not to mention more than 100 blog posts. The exposure has generated interest in Memjet from many potential business partners.  
 
Hermes Creative Awards gave the Memjet announcement a gold award in the product launch category, and the news release an honorable mention in the writing category. 
 
For more information, including a great video of a prototype printer in action, go to www.memjet.com.