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Typical Silicon Valley B2B Client
I work with a variety of businesses and organizations, usually in the following markets:
- Technology
- Healthcare (especially medical imaging)
- Not-for-profit associations
- Construction technology
- And professional services.
Often these organizations face many challenges, such as the following:
- A company has limited resources and needs high-level, strategic guidance, cost-effective tactical execution, and everything in between.
- A start-up needs to introduce the company and its products to the media, industry analysts and other influential people, but lacks the bandwidth or know-how to do the work in-house.
- A company needs a fresh approach to marketing its existing product line.
- An organization is expanding into new areas or has projects its existing resources cannot handle.
Typically these organizations understand that “getting the word out” can help develop awareness and generate interest in their products and services.
I am most successful with clients who:
- Have a competitive product and service.
- Understand the value of publicity and communication.
- Know that PR is an investment, not an expense, and is essential for long-term success.
- Understand the process, recognizing that an organization does not go from being a secret to being a star overnight.
- Have realistic expectations of what PR can—and cannot—do.
- Are honest.
- Work with me, providing the information and support needed to achieve their goals.
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