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PR Services
Communications Plus offers the full range of PR, writing and communications services, including: Strategic positioning & messaging…
- Describing what makes you different, what you want people to know about you
Writing…
- Presenting your messages in a clear, concise and compelling way
- Writing everything from news releases, feature stories and newsletters to corporate profiles, presentations and web content
Media and analyst relations…
- Influencing the influencers
- Identifying the “right” editors and analysts
- Approaching them the way they want to be approached
- Developing and pitching story ideas
- Developing and placing articles
- Tracking editorial calendars
- Arranging and monitoring media interviews
Company and product launches…
- Spreading the word about what’s new
- Preparing materials, including releases, backgrounders and presentations
- Briefing the references (beta testers, sales people)
- Arranging interviews with editors and analysts
Website development…
- Researching keywords
- Developing effective web content
Social Media…
- Evaluating social media options (e.g., LinkedIn, Facebook, Twitter)
- Developing ongoing programs to maximize effectiveness
Media interview training…
- Assuring maximum value from every interview opportunity
- Reviewing interview techniques
- Identifying possible questions
- Doing mock interviews
Speeches & presentations…
- Developing the visual and verbal story
- Identifying and pitching speaking opportunities
- Developing presentations and webinars
- Doing presentation training
Product reviews…
- Getting that third-party endorsement
- Arranging and monitoring reviews
- Developing reviewers guides
Trade show support…
- Getting one-on-one face time with editors and analysts
- Arranging interviews
- Providing on-site support
Secondary market research…
- Better understanding where you stand
- Doing internal and external audits
- Analyzing the competition’s publicity and web sites
Communications measurement & evaluation…
- Helping assure high ROI on the PR investment
- Tracking publicity / communications results
- Analyzing effectiveness
- Recommending improvements
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