I start with a free consultation to identify your wants, needs, resources and goals. (Some typical questions are listed below.)
At the end of the consultation, if we want to work together, I will prepare a proposal based on your goals and budget. The proposal could be for a single, short-term project or for ongoing PR and communications assistance.
After you’ve reviewed the program, if we decide to work together, I’ll prepare a detailed plan. The plan will guide our activities and form the basis for evaluating the program.
You will hear from me regularly to report on progress, get information and discuss ideas.
I will monitor your budget as if it were my own money. I will not go over the budget unless we agree to the increase in advance (in view of unforeseen circumstances or an increased scope of work).
I require a deposit as authorization to begin work. I bill either on a project basis or on an hourly rate against an overall budget. I provide a detailed report of activities once a month. When needed, I may bring in other consultants to supplement my work. No one will work on your account without your knowledge and consent.
Typical Questions In our initial consultation, we’ll discuss questions such as the following:
The Company
What is your business?
What is your greatest competition?
What makes you different from your competition?
How do those differentiators help your customers?
What is your biggest challenge?
What is your greatest strength? Greatest weakness?
If people know only one thing about you, what do you want that to be?
How long have you been in business?
How many employees do you have?
How many customers?
How do you market your products?
How do you sell them?
How are you financed?
How is business?
Are you profitable?
Are you growing?
What is working well?
What can be improved?
The Products or Services
What do your products do?
What are their main features and benefits?
What are their strengths and weaknesses?
How are they different from others on the marketplace?
If people remember only one thing about your product or service, what do you want that to be?
If they remember two or three things, what should they be?
The Marketplace
How big is your marketplace? Is it growing?
Who is the leader in the market?
Who are the major players?
What is your market share?
Future Plans
Are you planning to expand?
Will you announce new products or services this year? What will they be?
Where do you expect the company to be in five years?
Public Relations
What is your goal for your PR efforts?
Why do you think PR can help you?
Have you had PR support before?
What has been done?
What results did you get?
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