I will be teaching a class on the "Power of Public Relations" for UC Extension, Santa Cruz at the new facility in Santa Clara (2505 Augustine Drive).
The class will run seven Tuesday evenings (6-9 p.m.), from Feb. 2 to March 16.
This is the course description:
"The media comprise a powerful promotional tool that is an essential part of every marketing portfolio. But you have to know the rules of PR to play the game. This wide-ranging course provides a thorough introduction to public relations. You'll learn to work more effectively with journalists by understanding how they work and think. Special attention is given to using the Internet's expanded capabilities for communications and promotion.
"Topics Include:
Print, broadcast and online media
Areas of PR specialization
How to pitch a story
Writing for the press"
The class investment is $630. The early enrollment charge is $567.
If you have any questions or want more information on the content, please contact me (510-656-8512, or E-mail).
